Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

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BEYOND THE MARKETING DEPARTMENT

AT AN EVENT this year, I ran into the head of strategy for one of the country’s biggest hotel chains. He was excited. As a marketer, he had long known that a major investment in his personal brand would yield benefits for both himself and his employer. He had recently brought this up in discussion with his leadership team, and everyone was in agreement. Thanks to this conversation, the company would be investing in personal branding for leaders across the entire team. The head of strategy recounted all of this ...