Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

INTRODUCTION

YOU’RE SITTING AT your desk when, for some reason, you find yourself thinking about your best friend from fifth grade. You realize that it’s been years since you last spoke. Just as you begin tripping down memory lane, feeling guilty about losing touch with someone who was, at one time, so important to you, an e-mail arrives in your inbox. The first lines read:

Hey, I know this might sound weird, but I was just sitting here at work when you popped into my mind out of nowhere. I can’t believe it’s been so long! How’ve you been since ...