NOTES
Chapter 1
1 BI Intelligence, “Ad-Block Software Is Approaching 200 Million Users—Here’s How Publishers Are Reacting,” Business Insider, September 29, 2015, http://www.businessinsider.com/ad-blocking-software-has-200-million-users-2015-8?op=1.
2 PageFair Team, “The 2015 Ad Blocking Report,” PageFair (blog), August 10, 2015, https://pagefair.com/blog/2015/ad-blocking-report/.
3 Bryan Kramer, “There Is No More B2B or B2C: It’s Human to Human,” Bryan Kramer (blog), January 27, 2014, http://www.bryankramer.com/there-is-no-more-b2b-or-b2c-its-human-to-human-h2h/ ...
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