6: Show That Top Leadership Cares
CEOs play an extraordinarily powerful role in shaping attitudes and behavior within an organization. Through what they say, the tone of what they say, and where they say it, they can shift corporate culture. Their message cascades down through all layers of leadership and connects with employees at all levels in the company.
Thus, CEOs—and the occupants of the C-suite—need to get heavily involved in the struggle to energize top talent. Now’s the time to show your high performers—your stars—that top leadership cares. Shout this message from the rooftops. Whether it’s front-loaded in an interview for Wall Street Week or featured in a high-profile blog on the company’s intranet, a smart CEO’s stump speech tells ...
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