Innovating in a Connected World

Harnessing the Vast Creative Potential Outside Your Company

Satish Nambisan and Mohanbir Sawhney

Innovation is critical for profitable growth. In their search for innovative ideas and technologies, companies are realizing the importance of reaching out to customers, partners, suppliers, and a host of other external entities that together constitute the Global Brain—the vast creative potential that lies beyond the boundaries of the firm. Terms such as communities of creation, innovation networks, open market innovation, and crowdsourcing are being used to refer to the future of innovation in a connected world. The ...

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