Compete By Meeting Unmet Needs

How Zipcar Rethought the Car Rental Business

Jim Champy

Zipcar is the leading car-sharing service in the world. Zipcar estimates that each one of its vehicles replaces over 15 privately owned vehicles. But its value proposition to customers goes far beyond conservation. Zipcar’s service is convenient, easy to use, and speaks to the intelligence of its customers. It offers a layered set of benefits that keep its customers going to its website,, to reserve cars.

In a world increasingly beset by hassles, Zipcar’s quick, simple convenience for business and personal use is a road map for success. More and ...

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