Chapter 1

Data and Information Assets


This chapter introduces key concepts about data and information assets, including a discussion on characteristics of data and information assets, quality of data and information assets, and their business impact.


Data and Information Assets; Characteristics; Information Manufacturing; Data and Information Quality; Business Impact

“I would like to assert that data will be the basis of competitive advantage for any organization that you run.”

—Ginni Rometty, CEO of IBM

What you will learn in this chapter

ent How data and information have become the most important assets of the 21st century


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