CHAPTER 6

Design Experiments

TO BE INNOVATIVE by acting with creativity is to adapt to new circumstances with confidence. Doing so keeps you vital, and effective leaders are continually rethinking the way things get done while focusing on results. It takes courage to experiment to better meet the expectations of people who depend on you. And using the insights you’ve gained from all the work you’ve done so far, in this part of the book you’ll practice how to do this by tackling the challenge of designing and implementing smart experiments intended to produce benefits for your work, your home, your community, and your self—four-way wins—just as Ismail Hashemi did.

Ismail is fifty years old and lives in the Washington, D.C., area. He is an intense ...

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