“Benchmarking is a way to go backstage and watch another company’s performance from the wings, where all the stage tricks and hurried realignments are visible”
The Wall Street Journal
Upon completion of this chapter, you will be able to:
Benchmarking is a method of improving business performance by learning from others. The essence of benchmarking lies in the continuous process of comparing a company’s strategies, products and processes with those of world leaders and the best-in-class organizations in order ...