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Benchmarking
Benchmarking at Xerox Corporation
Xerox Corporation is an American global corporation that sells business services and document technology products. In the early 1980s, Xerox found itself increasingly vulnerable to intense competition from US and Japanese competitors. According to business analysts, Xerox’s management failed to give strategic direction to the company. Xerox also suffered from its highly centralized decision-making processes. It ignored new entrants such as Canon, Ricoh, and Sevin who were consolidating their positions in niche market segments. The company’s operating cost and prices of its products were high ...
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