Preface and Acknowledgements
It was cold and damp inside the press box of the Yale Bowl. This was November 15, 1980, and co-author Marc Zumoff was the fill-in color announcer alongside play-by-play man Howard David. The two were broadcasting Princeton University football on radio and at half time, David would leave the booth to take a break. Alone, Zumoff decided to let his eyes wander, peering outside of the ancient stadium. There, he saw a television production truck with a logo he’d never seen before. When David returned to the press box, Zumoff asked him about it.
“Howard, what’s ESPN?”
Today, young sports fans learn the letters E.S.P.N. shortly after learning their ABCs. The self-proclaimed worldwide leader in sports is largely indicative ...
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