PRAISE FOR RAY ZINN AND TOUGH THINGS FIRST
“Tough Things First is not a typical business book about a market success or effective business methods. It is about the success of one Silicon Valley startup, Micrel, which has been run profitably by the same CEO/founder for 37 years. It is about how a founder’s dedication to basic principles is required to make any startup successful. The precise recipe for success may change—for example, my 32-year-old company, Cypress Semiconductor, used venture funding, while Zinn preached and achieved financial independence—but Zinn shows how startups must have and truly practice their core values to succeed.”
—T. J. Rodgers, President and CEO of Cypress Semiconductor Corp.
“The disciplined pursuit of what is essential ...
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