About the Author
Professor Devashish Das Gupta is a faculty of Marketing at the Indian Institute of Management Lucknow. He has a Ph.D. in Business Administration and a masters in Business Management, besides a PG diploma in Marketing and Sales Management. Professor Das Gupta has more than 15 years of industrial and academic experience. He was initially working with a multinational corporation, where he got exposed to retail network development and product marketing in retail.
He is an active trainer and consultant in marketing innovations and retail strategies, besides tourist destination branding and vision development for developing a tourist destination. His research areas include shopping behaviour, innovations in contemporary marketing ...
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