CHAPTER 1
Tourism Market Environment Scanning
ABOUT THE DESTINATION
One of the most popular and recognizable tourist spots with over 243 million visitors from 1889 to 2008, the Eiffel Tower was built for the centenary commemoration of the French Revolution of 1789 by Gustave Eiffel.
OBJECTIVES
- To appreciate the significance of market environment scanning in tourism
- To understand the macro-and micro-environment constituents
- To understand how to apply a specific tool to analyse the market environment both in case of national and international destinations
INTRODUCTION TO TOURISM MARKETING
Tourism emerged as the largest global industry ...
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