O'Reilly logo

Tourism Marketing by Devashish Dasgupta

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

images

CHAPTER 1

Tourism Market Environment Scanning

ABOUT THE DESTINATION

One of the most popular and recognizable tourist spots with over 243 million visitors from 1889 to 2008, the Eiffel Tower was built for the centenary commemoration of the French Revolution of 1789 by Gustave Eiffel.

OBJECTIVES
  • To appreciate the significance of market environment scanning in tourism
  • To understand the macro-and micro-environment constituents
  • To understand how to apply a specific tool to analyse the market environment both in case of national and international destinations
INTRODUCTION TO TOURISM MARKETING

Tourism emerged as the largest global industry ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required