Big Ben, the Great Bell in the Clock Tower of the Palace of Westminster, is one of London's best-known landmarks. London is also known for its ubiquitous red double-decker buses, black cabs and red telephone boxes.
To understand and appreciate the consumer behaviour of tourists
To understand the customer activity cycle
To interpret the information search and decision-making process for tourists
To appreciate the various motivators and deterrents for tourist behaviour
In this chapter, various tourist typologies, tourist characteristics, tourist decision-making ...