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Tourism Marketing by Devashish Dasgupta

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CHAPTER 2

Tourist Consumer Behaviour

ABOUT THE DESTINATION

Big Ben, the Great Bell in the Clock Tower of the Palace of Westminster, is one of London's best-known landmarks. London is also known for its ubiquitous red double-decker buses, black cabs and red telephone boxes.

OBJECTIVES
  • To understand and appreciate the consumer behaviour of tourists

  • To understand the customer activity cycle

  • To interpret the information search and decision-making process for tourists

  • To appreciate the various motivators and deterrents for tourist behaviour

INTRODUCTION

In this chapter, various tourist typologies, tourist characteristics, tourist decision-making ...

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