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Tourism Marketing by Devashish Dasgupta

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CHAPTER 3

Customer Value, Loyalty and Satisfaction

ABOUT THE DESTINATION

The freestanding bell tower of the cathedral of Pisa, a physicist's delight, began leaning soon after the onset of construction due to a poorly laid foundation and loose substrate that has allowed the foundation to shift direction.

OBJECTIVES
  • To identify the parameters that govern customer-perceived value in terms of benefits and cost
  • To analyse the factors critical in providing customer value proposition in tourism and offer solution to those
  • To provide an exhaustive study on customer relationship management in tourism
  • To develop marketing strategies to attract ...

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