CHAPTER 3
Customer Value, Loyalty and Satisfaction
ABOUT THE DESTINATION
The freestanding bell tower of the cathedral of Pisa, a physicist's delight, began leaning soon after the onset of construction due to a poorly laid foundation and loose substrate that has allowed the foundation to shift direction.
OBJECTIVES
- To identify the parameters that govern customer-perceived value in terms of benefits and cost
- To analyse the factors critical in providing customer value proposition in tourism and offer solution to those
- To provide an exhaustive study on customer relationship management in tourism
- To develop marketing strategies to attract ...
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