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Tourism Marketing by Devashish Dasgupta

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CHAPTER 4

Services Marketing Issues in Tourism

ABOUT THE DESTINATION

Cristo Redentor (Portuguese: “Christ the Redeemer”) is one of the most recognized images of Brazil. The soapstone statue was sculpted in France by Paul Landowski and then its pieces were transported to Brazil and assembled.

OBJECTIVES
  • To understand tourism as a service

  • To understand how and which service industries are related to tourism

  • To understand the special characteristics of tourism services

  • To sensitize about the marketing issues in tourism services

  • To understand Parasuraman's gap model and how it applies to tourism services

INTRODUCTION

Building a sound ...

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