CHAPTER 5
Marketing Mix and C's of Marketing in Tourism
ABOUT THE DESTINATION
Church constructed on Red Square in Moscow by Tsar Ivan IV ‘The Terrible', as a votive offering for his military victories. Its distinctive and colourful onion-shaped domes continue to attract tourists to Moscow.
OBJECTIVES
To understand the concept of marketing mix
To understand the customer's evaluation of 4 P's in the form of 4 C's
To know how each constituent of the marketing mix applies to tourism marketing
To understand how each constituent of the 4 C's actually applies to the practical tourism context
INTRODUCTION
A marketer always looks forward ...
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