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Tourism Marketing by Devashish Dasgupta

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CHAPTER 5

Marketing Mix and C's of Marketing in Tourism

ABOUT THE DESTINATION

Church constructed on Red Square in Moscow by Tsar Ivan IV ‘The Terrible', as a votive offering for his military victories. Its distinctive and colourful onion-shaped domes continue to attract tourists to Moscow.

OBJECTIVES
  • To understand the concept of marketing mix

  • To understand the customer's evaluation of 4 P's in the form of 4 C's

  • To know how each constituent of the marketing mix applies to tourism marketing

  • To understand how each constituent of the 4 C's actually applies to the practical tourism context

INTRODUCTION

A marketer always looks forward ...

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