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Tourism Marketing by Devashish Dasgupta

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CHAPTER 7

Tourism Market Segmentation and Targeting

ABOUT THE DESTINATION

The largest amphitheatre of the Roman Empire, built under the Flavian Dynasty, it could hold 50,000 spectators and was frequently used for gladiatorial battles and other public spectacles.

OBJECTIVES
  • To understand the concepts of tourism market segmentation and targeting
  • To understand the various bases for segmenting tourism market
  • To understand the concept of positioning
  • To be able to practically apply all concepts
INTRODUCTION

Whatever may be the stage of the life cycle of a tourist destination, it does attract a cross section of tourists. Any destination ...

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