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Tourism Marketing by Devashish Dasgupta

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CHAPTER 8

Differentiation and Positioning in Tourism

ABOUT THE DESTINATION

Popularly known as the “Lost City,” it was built high in the Andes by Pachacuti Inca Yupanqui of the Incas. It was rediscovered by Hiram Bingham in 1911 and is one of the world's most impressive archaeological and civil engineering sites.

OBJECTIVES
  • To learn the basics of differentiation and how it is done in the services, specifically tourism, industry

  • To learn the basics of positioning and its process and errors

  • Differentiation and positioning of three Indian states as popular tourist destinations

INTRODUCTION

Have you ever been to a restaurant? Definitely ...

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