CHAPTER 8
Differentiation and Positioning in Tourism
ABOUT THE DESTINATION
Popularly known as the “Lost City,” it was built high in the Andes by Pachacuti Inca Yupanqui of the Incas. It was rediscovered by Hiram Bingham in 1911 and is one of the world's most impressive archaeological and civil engineering sites.
OBJECTIVES
To learn the basics of differentiation and how it is done in the services, specifically tourism, industry
To learn the basics of positioning and its process and errors
Differentiation and positioning of three Indian states as popular tourist destinations
INTRODUCTION
Have you ever been to a restaurant? Definitely ...
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