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Tourism Marketing by Devashish Dasgupta

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CHAPTER 9

Tourism Product Development and Packaging

ABOUT THE DESTINATION

A series of fortifications in northern China, built during various successive ancient Chinese dynasties, to protect the northern borders of the Chinese Empire from attacks by nomadic tribes. It extends for about 8,850 kilometres (5,500 miles).

OBJECTIVES
  • To understand tourism product development and the stages in its development
  • To determine the essentials for a successful tourism product destination
  • To highlight various methods to bring an experiential feeling among tourists
  • To understand tourism product differentiation, positioning and packaging
INTRODUCTION ...

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