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Tourism Marketing by Devashish Dasgupta

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CHAPTER 12

Information and Communication Technology in Tourism Marketing

ABOUT THE DESTINATION

One of England's greatest national icons symbolizing mystery, power and endurance, it is composed of earthworks surrounding a circular setting of large standing stones. The purpose of this monument has remained a mystery although several theories have been proposed by archaeologists.

OBJECTIVES
  • To understand the categories in tourism ICT

  • To understand the channel linkage of information and communication technology with tourism

  • To understand the key role of an e-community in tourism marketing

  • To visualize benchmarking factors which can be ...

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