Creating an interlanguage of the social web
Bill Cope and Mary Kalantzis
The discursive practice of markup
Untagged digital text is a linear data-type, a string of sequentially ordered characters. Such a string is regarded as unmarked text. Markup adds embedded codes or tags to text, turning something which is, from the point of view of computability, a flat and unstructured data-type, into something which is potentially computable (Buzzetti and McGann 2006).
Tagging or markup does two things. First, it does semantic work. It notates a text (or image, or sound) according to a knowledge representation of its purported external referrents. It connects a linear text with a formal conceptual scheme. Second, it does structural work. It notates ...
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