Chapter 2. The Harsh Realities of the Marketplace

Identifying Critical Information

Understanding the effects of global economic forces on the stock market is just one piece of a large and complex puzzle. Purchasing individual stocks requires true insight into the finances of individual companies. These insights are not easy to come by. Consequently, investors rarely understand the risks they take. During every moment of every trading day, a relatively cautious and otherwise conservative person clicks their mouse and purchases shares of a well known stock like Apple, IBM, or Google whether they know anything about the company or not. Someone, for example, who buys 200 shares of Apple Computer is making a decision to spend tens of thousands ...

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