Business Justification

The first step in designing a training program is to determine the business justification behind the training request and the implications of conducting, or not conducting, the training program. Managers use results of the business justification to:

•  decide whether to provide the training

•  allocate resources

•  prioritize a training program for scheduling purposes.

Businesses, business units, organizations, and associations all are concerned with leadership and motivation, although to different degrees. To best appeal to businesses that think that training will solve a performance problem, trainers should embody the ...

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