CHAPTER 10 Conducting the Training of International Managers

This stage deals with the creation and delivery of the training and development activity. We will focus particularly on classroom training, although much of what is discussed will be applicable to other training modes.

Typically, this is the part of the SUCCESS model that takes up most of the trainers time. However, without considerable attention to the earlier stages, much of the activity during this stage may be wide of the mark and depend to a significant extent on luck and experience for its success.

Continuing with the example of the innovation and brand development case study discussed in Chapter 9, we were fortunate that a good deal of usable material already existed for the ...

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