CHAPTER 4 The Client Perspective

An established international client called us in to discuss a new training programme that was required for a group of recently recruited Western European managers. They had joined the company in their thirties and had been specially selected for their ability to bring new ideas to the organization. An element of familiarization training was clearly in the client's mind, but other than that the training needs of the group had not been well defined. We suggested that a sample of the intended participant group and their immediate managers were interviewed to gain a better understanding of the common training needs. This revealed the needs from the perspective of the potential participants and their bosses. These ...

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