INDEX

  • Acknowledgment, 161
  • Actionable intelligence, 79–80, 91
  • Active message elements
    • assignment/deadline combination, 162–163
    • bulleted lists in, 160–161
    • importance of, 160
    • listening techniques, 161–162
    • memory props, 163–164
  • Activity, 119
  • Adaptive reinforcement, 139–140
  • Apply phase, 23, 46
    • DO-DID-GO approach, 56, 89
    • focus on, 46
    • goals in, 30
    • knowledge and skills in, 46, 79
    • learners in, 136, 138
    • mastering, 53–54
    • principles for, 45
    • for skills gap, 32
  • Assessments
    • awareness phase, 62–63
    • challenges, 127–128
    • design, 196–199
    • friction and creation, 115–116, 200
    • measurable behavior change, 86–87
    • overview of, 202
    • performance, 194–195
    • performance gaps, 73–74
    • push and pull, 105–106
    • reinforcement flow, 127–128, 201–202
    • S.A.F.E model, 171–173, 205–206
  • Assignments, 162–163
  • Assumptions, 160
  • Attention
    • levels of, 169
    • points, 177–179
    • spans, average, 168–169
    • types of, 170
  • Awareness training
    • assessment of, 62–63
    • attention points in, 177–178
    • brains in, 22–23
    • characterization of, 22
    • role of, 45
    • why questions in, 54–55
  • Ballast materials, 18–19
  • Behavior change. See also Measurable behavior change
    • areas influencing, 67–71
    • environmental factors, 37–38
    • formula for, 50–51
    • foundation for, 14–15
    • goals and, 25–26
    • measurable, creation of, 46–47
    • message impact on, 180–181
    • multiple, 60
    • objectives and, 25–26
    • overcoming forgetting and, 21–22
    • preconditions for, 78
  • Behavior change phases
    • apply, 23
    • awareness, 22–23
    • skipping, 89
  • Blanchard, Ken, 18
  • Brains, 85
    • active, 23
    • assumptions by, 160
    • challenges,

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