7Leading Forward: The Board Chair's Opportunity

The master doesn't talk, he acts. When his work is done, the people say ‘Amazing! We did it all by ourselves.’

—Lao-Tzu, philosopher and poet

The CEO of the American Camp Association, Peg L. Smith, had been with the organization for 10 years when the deep changes started to take place. Peg developed and presented a passionate “call to action,” a three-page document that challenged the board to think in a completely fundamental and revolutionary way. As Peg recalls:

I had worked with ACA for a decade. The board had great vision and dreams and opportunity but was very insular, made up of people from the field. They wanted to be more external and have greater relevance to the broader community, ...

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