8Living Your Awareness Program Through the Eyes and Lives of Your Audience
“If you can learn a simple trick, Scout, you'll get along a lot better with all kinds of folks. You never really understand a person until you consider things from his point of view, until you climb inside of his skin and walk around in it.”
Atticus Finch in To Kill A Mockingbird by Harper Lee
Back in the 60s, 70s, and 80s, there was a well-known public service announcement that asked: “It's 10 p.m. Do you know where your kids are?”1,2 That's an important question. And it's simple enough to answer: a simple yes or no. An answer of yes implies that your kids are safe and that they are good kids. But, a no response had two implications: if you don't know where your kids are, then 1) they are likely in danger or 2) they may be participating in, well, unsavory activities.
I've got a similar question for you: It's 2 p.m. Do you know where your users are? Do you know what they are likely doing? That's an important question because the more you know and understand your users' behavior patterns, the better you will be at anticipating how you can best intersect with their lives in meaningful ways.
That's the concept of this chapter. In my original outline, this was a subtopic of a larger chapter. But I really felt that while the substance of what I am talking about won't take long, the concept itself deserves the full attention that a chapter title can give.
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