CHAPTER 7
COCA-COLA COMBINES PASSION AND RIGOR
As the world’s best-known brand, Coca-Cola needs no introduction. The Coca-Cola Company has operations in over 200 countries—more countries than in the United Nations. It is easy to imagine such a large, geographically dispersed human resources organization becoming a mass of well-intentioned but disconnected programs and policies.
However, Coca-Cola has managed to integrate its HR efforts to create synergies and avoid duplication. The global human resources team combines passion for their work with analytical rigor while focusing on enhancing the value of the enterprise in advancing its business objectives.
This case study explores how Coca-Cola’s HR team starts with the company’s long-term vision ...
