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Transforming an Idea Into a Business with Design Thinking by Muhammad Mashhood Alam

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Chapter 4

Stage 2: Devise Solution to Determine Feasibility

This stage is all about generating ideas on HOW to solve the problem that has been identified in the first stage, rapidly prototyping to validate the solution direction and determining the feasibility of the solution in the user’s context.

4.1 Step 6: Ideation

Too often we commit the mistake of sticking to the idea that originally came to our minds when we first thought of the problem space. In fact, we don’t just think about the problem; most of the ideas are for a specific solution without regard to whether the solution is feasible in the context of the user. What ends up happening is that we polish our idea to a point where it takes the shape of a shiny object ready to be used by ...

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