Transforming Business: Big Data, Mobility, and Globalization

Index

Numbers

3-H principle, 82

3M, 107

4G LTE (4th Generation, Long Term Evolution) devices

in education, 167

in high performance cultures, 141

in small businesses, 155

“20 Under 20” Fellowship Program, 62

24/7 connectivity, 14–15

401(k)s, 87

2012 Accenture Consumer Electronics Products and Services Usage Report, 179

A

Abilene Christian University, 63–64

accountability, 71–72

addiction to mobile devices, 14–15

Advanced Virtual Private Network (VPN), 5

advertising

brand management in, 97–98

clarity in, 101

Clio Awards for, 91–92

clutter of, 92

CMOs in, 103

comparison shopping and, 98–99

control issues in, 101–102

data mining in, 99–100

failing fast in, 102–103

history of, 92–93

multitasking and, 95–96

principles of, 100

purpose of, 102

recruiting reinforcements in, 103

sex in, 104

social media trends in, 96

targeting in, 104

technology trends and, 92

television and, 93–94

trust in, 100–101

AdvertisingAge, 103

Alcatel-Lucent studies

on American technology adoption, 186

on big data, 33

on brand management, 100–101

on BYOD, 166–167

on Chinese technology adoption, 178–181, 182–185

on Chinese workplace culture, 187

on cloud computing, 24, 26–29, 154–155

on cultures of data-driven actions, 38

on cultures of high performance, 139–144

on Human Resources, 79, 82–83, 172

on IT departments, 119–120, 123–129

on IT for small businesses, 152

on IT in China, 182–183

on management-employee relations, ...