15 Marketing Principles for Sustainable Business Survival
Linda Irwin
Abstract
During the past several decades, marketing doctrine provided by business schools has largely supported business practices of creating “more”: more products, more promotion, and more profit for corporations or stakeholders. University marketing courses teach marketing tactics that support personal data collection and analysis, expand advertising and promotion to promote consumption, and refine processes used to exponentially expand the volume of product choices pushed to buyers. Create more and sell more. No wonder some see marketing as a nasty pursuit of greed. More importantly, current marketing doctrines are not sustainable in a ...
Get Transforming Business Education for a Sustainable Future now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
