19Up-Skilling in Fashion Retail
Prashant Chaudhary1*, Neelam Raut1, Harshali Patil1 and Nilesh Kate2
1WPU School of Business, Dr. Vishwanath Karad MIT World Peace University, Pune, India
2Pune Institute of Business Management, Pune, India
Abstract
The emerging digital technologies like virtual reality (VR), artificial intelligence (AI), augmented reality (AR), and Metaverse, etc., are increasingly being used by retailers dealing in fashion, athleisure, accessories, eyewear, cosmetics and jewelery, etc., for providing optimal shopping experience. The easy-to-use mobile VR headset equipped with various other integrated technologies and tools helps the customers make more informed purchase decisions. All these theologies are increasingly becoming instrumental for effective merchandise management, visual merchandising, product display and assortment planning, etc. Hence, all these technologies are being extensively leveraged in the retail sector across the world, for improving customer relationship management (CRM) and enhancing the overall customer shopping experience, across the channels. However, in the emerging economies like India, there is substantial dearth of skilled manpower in the retail sector that can impart the desired experience to customers. Even the leading fashion retailer brands are still struggling to bring sufficient capabilities and impart required skills to create immersive retail shopping experiences and environments.
In order to close this gap, it is essential ...
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