3
MIXED SIGNALS
JANUARY 2009–JULY 2009
In a crisis, companies may fail to identify separate events and mistake all as a single causal dynamic. One easily ends up treating leukemia by applying a cast to the left leg.
ONCE APPLE’S TOUCHSCREEN smartphone was recognized as a serious competitor, Nokia launched a high-priority program to introduce its own first touchscreen device as soon as possible. The Nokia 5800 went on sale in January 2009. The press hyperbolically called it the “iPhone killer.”1
The 5800 was a mid-range device. It was much cheaper ...
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