Introduction

What if I were to tell you that one of the most important keys to your organization's success can be found in a very unlikely place—a place many of you may consider to be complicated, inaccessible, and perhaps even downright boring? What if I were to tell you that this key to success is already one of the most ubiquitous and impactful forces in your organization? It's there, waiting for you to tap into it.

This key to success is MEASUREMENT.

Measurement done right can transform your organization. It can not only show you where you are now, but can get you to wherever you want to go. Don't believe me? Well, then, get ready to change the way you think about measurement. As you will see in this book, measurement is fundamental to ...

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