CHAPTER ONE
Strategic Planning
Why We Need to Change Our Approach
Strategic Planning
Strategic planning is immensely important for every organization. Without it, both individual projects and the organization overall will fail.
There are wonderful examples of strategic planning done well that resulted in great financial benefit to the organization that perfected it. And there are examples of complete failures to the detriment of the organization. But mostly you will find organizations that tried hard but missed the mark. The purpose of this chapter is to examine an approach to maximize opportunities for success.
Strategic planning is the process of determining (1) where you are as an organization, (2) where you want to be as an organization, ...
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