Chapter 11
Transformation delivered
With all its moving parts: one step back; two steps forward
It’s not the strongest that survive, it’s not the smartest that survive, it’s the most adaptive that survive … We are in the middle of a giant adaptation challenge.
—Thomas Friedman, July 20181
The forces driving change
The necessity to keep pace with changes in the operating environment has never been greater. And the supply chains running through our businesses are at the forefront.
In the markets they serve, customer expectations have been reset. The leaders in e-commerce and omni-channel retail are breaking through the barriers of the last-mile delivery challenge: lead times are faster, more predictable and order progress is more visible. ...
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