Chapter 7

The Communication Preferences of Homo sapiens

Eliza’s first order of business was to have each member of her sales and customer service teams undergo a DISC behavioral assessment—an online quiz that determines what type of behavioral style people have. She selected a DISC assessment that she knew was well regarded and easy to understand, and started with her sales and customer service teams because they seemed to be having the most difficulty at the moment. She would have Kirby take the assessment, since he was part of her senior management group, but she decided not to include his production team at this point because she didn’t see a great number of challenges to address on the manufacturing side of the house. Plus, she wanted ...

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