CHAPTER 2What Is a Digital Product?
We've moved from digital product and infrastructure to digital distribution and web strategy to now more holistic transformations that clearly are based on mobile, social media, digitization, and the power of analytics and we think it's really a new era requiring new strategies!
—Saul Berman
The key role that innovation and ecommerce are playing in the expanding digital economy was discussed in Chapter 1, “The Digital Economy’s Challenges, Opportunities, and Relevance of AWS.” These factors are positioning digital products and services at the epicenter of the global competition.
Digital products and services are becoming an essential revenue stream for all businesses. Consequently, it's important for CIOs and technology leaders to understand them, not only from their usage perspective but also from the technology standpoint including their nature, ecosystem, and infrastructure.
This chapter clarifies the importance of digital products and services in the global competition, as well as the differences between both concepts. Next, it discusses their technological anatomy.
Finally, it elaborates on how innovation and ecommerce impact today's digital products and services development approaches in terms of concerns, focus, and priorities.
Differences Between Digital Products and Digital Services
Digital products and services are often confused. They're fundamentally different, and they can't be used interchangeably. The following sections ...
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