Moving Corporate Strategy and Business Strategy
Business units within the group develop business plans annually, as indicated in Figure 3.2. Business strategy is derived from corporate strategy and the group investment plan using a strategy development process. Business units also develop strategy plans and align business strategy to the corporate vision, mission, strategies, and objectives using the same process, and identify the strategic programs and projects to be pursued to achieve the objectives of the business unit.
Figure 3.2. Translating corporate strategy into business strategy programs and projects
The company defines a program ...
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