The most important thing, apart from conducting the right analysis on the right data, is to be able to translate the results to the customer. Although this has been done through all the examples in the previous chapters, this chapter pulls everything together.
The chapter is divided into two sections, the first includes general advice, and the second a few examples of suggested ways to present the information.
General Advice
The following includes some issues that can arise when attempting to get the message across as well as some general guidance ...
