Transmedia Marketing

CHAPTER 17Markets, Trade Events, and Festivals

Whether your project launches first to the entertainment industry, press, or public audiences, attending industry events is important to your project’s success. Sometimes, a presence at these events simply adds to existing buzz and credibility. Other times, it’s the difference between getting your project produced and distributed, and not.

Each industry, platform, and genre has its own set of events. Industry events vary from public-facing events to those that are solely for working professionals. Either way, a lot of business occurs behind the scenes at them. Start with this overview of key industry events and then make your own list of events for your project. Look at how these events sync ...