Transmedia Marketing

CHAPTER 2Be Transmedia

Leonardo da Vinci was one of the greatest transmedia storytellers and innovators of all time. He was truly a fifteenth-century polymath—thinking, creating, and expressing across every conceivable platform of his era. Da Vinci was a sculptor, painter, musician, and writer. He was a mathematician, engineer, architect, and inventor. And he was an anatomist, geologist, botanist, and cartographer. While he’s known best for the Mona Lisa and Last Supper paintings, few know he conceived and designed the helicopter, solar power, the tank, the adding machine, and tectonic plate theory. His simultaneous conceptualization and creation in these different realms on different platforms impacted all of his work. He’s the inspiration ...