CHAPTER 5 Know Your Media Project
Storytelling and marketing are rooted in the tension of cause and effect and the relationship between need and benefit. Who would have imagined that thereâs an elegant link between Buddhism and creating your marketing plan? The first step is knowing yourself. For the purposes of this book that means knowing what your project is and what it isnât. Is it an escapist, romantic interlude or is it biting social commentary? How is it unique? Who would be interested in it and why? What are its assets and liabilities? You must fully understand and honestly articulate the answers to all these questions in order to pitch your project to potential co-producers, funders, and distributors and to market it to your target ...
Get Transmedia Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
