B
Benchmarking
What Question(s) Does the Tool or Technique Answer?
What are the experts doing, and how do they do it?
Benchmarking helps you to
• Identify “best practices” in the marketplace for both what organizations are doing and how they are doing it.
• Innovate, think creatively, about solving a problem or doing something new to establish a competitive advantage.
• Focus people on continuous improvement.
When Best to Use the Tool or Technique
Benchmarking is best used when new ideas are needed to improve or solve a situation. It can be conducted formally or informally; however, having an organizational impact should involve the company’s leaders and/or decision-makers. Benchmarking results that have been selected to act on should be integrated ...
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