July 2007
Beginner to intermediate
864 pages
25h 9m
English
How does the market perceive the quality of the product and/or services offerings versus competition?
An MPQP helps you to
• Estimate the market’s perception of current product and services offerings to evaluate and develop a response and go-forward strategy
Early in the process when gathering requirements from customers, use the MPQP tool to understand current gaps in quality compared to competition’s offerings, based upon existing data and internal opinions.
The Market Perceived Quality Profile is a technique that identifies and measures market perceived quality of an offering, relative to meeting ...
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