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Trend-Driven Innovation: Beat Accelerating Customer Expectations by Alexander Osterwalder, Delia Dumitrescu, Maxwell Luthy, David Mattin, Henry Mason

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FOCUS

WHAT TO RUN WITH, WHEN, AND HOW

 

 

 

 

 

 

 

 

 

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Once you are spotting consumer trends, a whole new set of questions becomes urgent. Which trends offer your organization powerful new innovation opportunities? And once you've identified those trends, when and how should you set about applying them?

These are some of the most fundamental questions in the trend-driven innovation process.

In this section, we'll see why most organizations go about answering them the wrong way—and learn how you can arrive at the right answers.

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[3.1] Post-Demographic Consumerism A license to focus on surprising things.

[3.2] Evaluating Trends for Opportunity Why almost any trend can offer you powerful opportunity.

[3.3] The Consumer Trend Radar Create a visual, shareable plan of your trend-led strategy.

3.1 POST-DEMOGRAPHIC CONSUMERISM A license to focus on surprising things.

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Do you ever get the feeling that customer behaviors and mind-sets are becoming increasingly hard to predict? Becoming, ...

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