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Trend-Driven Innovation: Beat Accelerating Customer Expectations by Alexander Osterwalder, Delia Dumitrescu, Maxwell Luthy, David Mattin, Henry Mason

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EXECUTE

REALIZE YOUR IDEAS, OR REALIZE THEY ARE USELESS

 

 

 

 

 

 

 

 

 

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So, you've unpacked a consumer trend with your team using the Consumer Trend Canvas, and you've ended up with a new innovation that will both reshape your existing customers' expectations and bring you countless new customers. Fantastic!

Now, how do you stop your shiny new idea from gathering dust or getting kicked to the curb by a skeptical committee? How do you bring it to life? How do you confirm it's worth doubling down on?

This section is designed to help you find the answers to those questions quickly, cheaply, and effectively, via half a dozen trend-based strategies that will get your idea out of a planning document and into customers' hands.

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[5.1] The First Yards Make those initial steps count.

5.1 THE FIRST YARDS Make those initial steps count.

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Despite all the pressure the Expectation Economy heaps on you, there's also never been a better time to be an innovator. Just as a host of macroforces—transparency, ...

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